Vitatta Gastropub

To craft a distinctive and versatile brand identity for Vittata, a premier Puerto Rican restaurant named after the native parrot species, I embarked on designing a logo that would encapsulate the establishment's cultural significance and culinary excellence. The challenge lay in creating a visual identity that harmoniously blended approachability with sophistication, appealing to both tourists and locals alike.​

The design process commenced with an in-depth exploration of Vittata's namesake—the indigenous parrot—serving as the cornerstone for the logo's conceptual development. By integrating elements of organic symmetry and employing a balanced color palette, the logo achieved a visual hierarchy that subtly guides the viewer's eye, ensuring immediate recognition and recall. To further enhance the brand's presence, marketing materials were meticulously crafted, utilizing refined typography and high-resolution imagery that collectively evoke the restaurant's upscale ambiance and gastronomic offerings.​