Save money, save time, eat well
There's a better way to grocery savings!
COMPANY
MealsGuru
ROLE
Lead Product Designer
EXPERTISE
Branding, Web & Product Design
YEAR
2024
Project description
MealsGuru is an intuitive meal-planning and grocery budgeting app designed to help users save money, shop smarter, and eat well. With rising food costs impacting households across the U.S., MealsGuru empowers users to set personalized budgets, compare grocery prices, and streamline their meal planning. By integrating cost-conscious decision-making with a seamless user experience, the app transforms the way people approach grocery shopping and meal prep.
Challenge
With grocery prices fluctuating and food costs rising, many individuals and families struggle to stay within budget while maintaining a healthy and convenient meal plan. Existing solutions often require manual effort, multiple apps, or lack price comparison features. MealsGuru set out to bridge this gap by creating an intuitive, all-in-one platform that helps users budget, plan meals, and find the best grocery deals—all in one place.
Ways of working
As part of the founding team, I led product design, development, and strategy, focusing on go-to-market (GTM) execution and driving the overall product vision. I collaborated closely with cross-functional teams to align product goals with business growth, ensuring a seamless and impactful user experience.
Process
I worked closely with the CEO, marketing, and developers to define the MVP scope, prioritizing features that aligned both business and user needs. A key challenge was ensuring accurate grocery pricing and comparisons, which required deep collaboration with developers to determine the best data sources and implementation strategy. Through user research, iterative design, and rebranding, I refined the product experience to resonate with our target audience while ensuring a seamless and scalable foundation for growth.
Research & Planning
I led the creation of a clear product roadmap, collaborating with the CEO, marketing, and developers to define the MVP scope and prioritize key features based on user research and business needs.
Design & Prototyping
I focused on mapping the user journey, designing intuitive wireframes and prototypes to streamline meal planning, budgeting, and grocery comparison.
Development & Implementation
I worked closely with developers to integrate grocery pricing and comparison tools, aligning design execution with technical feasibility and go-to-market strategy for a smooth launch.
Solution
We built MealsGuru, a user-friendly platform that simplifies meal planning, budgeting, and grocery price comparison. The app allows users to set budgets, select meals, and find the best grocery deals—all in one place. By integrating smart grocery pricing tools and a seamless UX, we delivered a solution that aligns user needs with business goals, making meal planning more efficient and cost-effective.
Smart grocery price comparison
MealsGuru integrates real-time grocery pricing, helping users compare costs across stores to make informed, budget-friendly shopping decisions.
Flexible budgeting tools
Users can set and adjust their grocery budgets, ensuring they stay on track while maximizing savings without compromising on meals.
Personalized meal planning
The app curates custom meal plans based on user preferences, dietary needs, and budget, streamlining meal prep and grocery shopping.
Results
MealsGuru enabled users to budget efficiently, compare grocery prices, and shop smarter, making meal planning more affordable and convenient while aligning business goals with user needs.
Validated user needs
Through user research and journey mapping, we identified key pain points in grocery budgeting and meal planning, ensuring the product was designed to solve real user problems.
Strategic product roadmap
We defined a clear MVP scope, prioritizing essential features like budgeting, meal selection, and price comparison, setting the foundation for a scalable product.
Brand & UX refinement
The rebranded identity and refined user experience aligned with the target audience, ensuring clarity, usability, and a strong market fit.
