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COMPANY
ZenBusiness
ROLE
Senior UI/UX Designer
EXPERTISE
Branding, Web & UI Design
YEAR
2021
Project Overview
As the Lead Designer on the Acquisition Team at ZenBusiness, I collaborated with a team of 12-14 developers to enhance user engagement and optimize product performance. My role encompassed streamlining design processes and elevating the overall user experience.
ZenBusiness, experiencing rapid growth, identified the need to revitalize its digital interfaces to better serve an expanding user base and align with the company's evolving mission.
ZenBusiness's rapid growth presented several challenges:
Inefficient Design Processes: The workflow from design conception to development lacked cohesion, leading to delays and inconsistencies.
Suboptimal User Engagement: The website's navigation and interface design were not fully optimized for user accessibility, impacting overall engagement and conversion rates.
Process
To tackle these challenges, a comprehensive approach was adopted:
User Research
Conducted user interviews, surveys, and usability testing to gain insights into user needs and pain points.
Workflow Streamlining
Developed and implemented a robust design process to ensure seamless transitions from concept to development, enhancing efficiency and collaboration.
Quality Assurance
Established rigorous quality checks to maintain high design standards and improve the overall user experience.
Solution
Focused design enhancements were implemented to boost user engagement:
Navigation Redesign
Led the overhaul of the site-wide navigation bar, emphasizing intuitive design and improved accessibility for a more user-friendly experience.
Lead Generation Optimization
Collaborated with the Senior Vice President of Marketing to design and deploy lead magnet pages aimed at effectively attracting and converting prospects.
Results
The strategic initiatives yielded significant improvements:
Increased Conversion Rates
The newly designed lead magnet pages led to a 16% uplift in average conversion rates, directly enhancing customer acquisition efforts.
Enhanced User Accessibility
The redesigned navigation system improved user interaction metrics, fostering a more engaging and accessible platform for all users.