Role: Web & Product Designer
ZenBusiness is a business services platform that provides everything you need to start, run, and grow your business, all in one place. I was the lead designer of the Acquisition team and managed 12-14 developers in the design of user-centric web and product interfaces. I developed a new, efficient design process from concept to handoff and was responsible for quality assurance. I also collaborated with the SVP of Marketing to integrate design specifications and oversaw the redesign of key features like the site-wide navigation bar to improve usability and accessibility.
As the Lead Web & Senior Product Designer, I headed the Acquisition team, guiding 12-14 developers in crafting user-centric designs for our web platforms and products. My role encompassed performing quality assurance checks and optimizing the design process from initial concept through to development handoff. I played a pivotal role in the company’s rebranding efforts, designing a new company logo and developing assets for a new visual identity as the company’s valuation soared from $800 million to $1.3 billion. Collaborating closely with the Senior Vice President of Marketing, I conceptualized and designed hundreds of lead magnet pages, which increased conversion rates by an average of 16%. Additionally, I spearheaded the redesign of the sitewide navigation bar, significantly enhancing user interaction and accessibility across our platforms.
